IEX is the third largest stock exchange in the US, with roughly 1% awareness.
In order to raise awareness and understanding for IEX and its unique tech, we designed a marketing strategy and a swag line of tangible goods to help promote their intangible products.
For the first chapter, we wanted to get the word out about IEX’s liquidity. IEX enjoys the most consistent liquidy compared to NYSE Nasdaq. It only made sense to put that liquidity in people’s hands. So, we created a beer.