We partnered with IEX — a stock exchange that is raising the bar for performance, fairness, and transparency — to increase awareness about the important work they are doing in the industry. As their digital and marketing agency of record, we extended our design-forward and storytelling expertise to help them disrupt the status quo, further cementing their reputation as a trusted name in the market.
Scope of work:
When IEX told us they wanted to create their own beer, we hopped at the chance. We collaborated with Good Word Brewing to help produce the beer, inviting brokers to weigh in on their favorite tasting notes. Then, we gave the beer a name — Liquidity — conceptualized on the can design, and put it out into the world. Simple, right?
Wouldn't it be amazing to make a fake beer ad for the Super Bowl?
Kate Gunning - CMO, IEX Group
So, we made some ads to get the word out about IEX's Liquidity and shared them during the Big Game. We leaned in to the general cheesiness of “stock” footage and made it work in our favor. People seemed to really love them — they loved them a lot.