Overview

IEX is the third largest stock exchange in the US, with roughly 1% awareness.

In order to raise awareness and understanding for IEX and its unique tech, we designed a marketing strategy and a swag line of tangible goods to help promote their intangible products.

For the first chapter, we wanted to get the word out about IEX’s liquidity. IEX enjoys the most consistent liquidy compared to NYSE Nasdaq. It only made sense to put that liquidity in people’s hands. So, we created a beer.

What We Did

Brand Planning & Strategy
Product Naming
Package Design
Multi-Year Brand Awareness Campaign
Social Media Campaign
Influencer Kits

By the Numbers

02Two :30 second spots
05Online teasers
0Days to shoot
12Days to launch

Brewing Liquidity

Goods & Services partnered with Good Word Brewing to brew a deliciously balanced citrus hop IPA.

We named the beer, designed the label, and partnered with brokers to help taste test the official beer of IEX.

Ads for the Big Game

We had the beer, now we needed the beer ads. “Superbowl” ads to be precise.

We didn't just create a spot, we created a campaign called "stock up responsibly." Our videos were unique in that they leaned in to the general cheesiness of “stock” footage to get across our message of transparency in a refreshing way. They cut through the noise of typical beer commercials and made a big splash. People loved them.

Social Media / Influencer Kits

We teased the beer and had fun with other beer brands. Then we delivered the beer to key clients, including Goldman Sachs, UBS, J.P.Morgan, Jefferies, and others.