KEH was seeking increased awareness and affinity, to help fuel the business’ ambitious growth.
KEH is the worlds largest market for used photo and video gear. They have a strong reputation with fantastic reviews from devoted fans. But low awareness was limiting growth, and marketing communications have been competing largely on price and discounts without the benefits of strong brand equity. So, we helped KEH discover and communicate the heart and soul of their brand.
“The new branding has become a part of our culture. It's how we live and operate. You gave us a solid foundation on which to build and it's part of everything we do, from performance reviews to our packaging.”
Jon Safran, President & CEO, KEH Camera