KEH was seeking increased awareness and affinity, to help fuel the business’ ambitious growth.
KEH is the worlds largest market for used photo and video gear. They have a strong reputation with fantastic reviews from devoted fans. But low awareness is limiting growth, and marketing communications have been competing largely on price alone. So, we helped KEH discover and communicate the heart and soul of their brand.
We’re camera people — photographers and videographers, collectors and crafters, makers, and muses.
The original camera re-commerce company, KEH has always envisioned a better way to put rare and quality secondhand gear in the hands of fellow photographers. With their support, we’ve become the largest curated market for used (or, in our view, field-tested) photo and video equipment in the industry.
In an age that treats every camera like a disposable camera and every photo like an instant photo, we believe in making the best last.
Gear that earns the KEH stamp of approval is gear that goes further and reaches higher.
Graded by experts. Renewed with care. One-of-a kind. Sustainable. Exchangeable.
A KEH camera is an instrument of possibility. A medium for opportunity.
A chance to create and share something extraordinary with the world.